{"product_id":"9781647826154-press-play","title":"Press Play","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhy Every Company Needs a Gaming Strategy\u003cbr\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies  including Peloton, Burberry, the New York Times, BMW, and Chipotle  that are using games to win over customers.\u003cbr\u003e\u003cp\u003e\u003cb\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the \u003ci\u003eNew York Times\u003c\/i\u003e, BMW, and Chipotle—that are using games to win over customers.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eToday's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies—ranging from Adidas and Puma to NASCAR and Unilever—Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.\u003c\/p\u003e\n\u003cp\u003eFilled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, \u003ci\u003ePress Play\u003c\/i\u003e will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56144017359222,"sku":"9781647826154","price":26.94,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_35845847_ded69e5a-8130-4824-9edc-4936c69c64bc.jpg?v=1756339009","url":"https:\/\/www.rarewaves.com\/products\/9781647826154-press-play","provider":"Rarewaves.com","version":"1.0","type":"link"}