{"product_id":"9781637742815-what-a-unicorn-knows","title":"What a Unicorn Knows","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth\u003cbr\u003eWhat a Unicorn Knows is your company’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.\u003cbr\u003eWhy do some young companies become unicorns, while others don’t? It’s easy for scale-ups, giddy from early startup success, to get ahead of themselves and stumble. It’s even easier to be slowed down by the many forces of resistance working against them: drag, inertia, friction, and waste.Offered as a playbook for exponential growth, What a Unicorn Knows offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organisational scale and speed. Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic, S.C.A.L.E.:  Strategic speed, Constant experimentation, Accelerated value, Lean process, Esprit de corps   Drawn from the authors’ successful track record in using S.C.A.L.E. with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, competitive edge will depend on learning from the best. The Unicorn Model™ promises to keep your company speeding toward lasting marketplace success.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40713075261537,"sku":"9781637742815","price":22.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33060568.jpg?v=1738875079","url":"https:\/\/www.rarewaves.com\/products\/9781637742815-what-a-unicorn-knows","provider":"Rarewaves.com","version":"1.0","type":"link"}