{"product_id":"9781637740798-marketing-artificial-intelligence","title":"Marketing Artificial Intelligence","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAI, Marketing, and the Future of Business\u003cbr\u003e\u003cb\u003eArtificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003eThe truth is, AI possesses the power to change everything.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhile AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.\u003cbr\u003e\u003cbr\u003eMarketing AI Institute’s Founder \u0026amp; CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eMarketing Artificial Intelligence\u003c\/i\u003e draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. \u003cbr\u003e\u003cbr\u003eAs the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.\u003cbr\u003e\u003cbr\u003eSo, come along on a journey of exploration and enlightenment. \u003ci\u003eMarketing Artificial Intelligence\u003c\/i\u003e is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56377666797942,"sku":"9781637740798","price":18.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33026345.jpg?v=1759334236","url":"https:\/\/www.rarewaves.com\/products\/9781637740798-marketing-artificial-intelligence","provider":"Rarewaves.com","version":"1.0","type":"link"}