{"product_id":"9781637588079-chocolate-covered-money","title":"Chocolate Covered Money","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eSecrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands\u003cbr\u003e\u003cb\u003eThe story of the man behind some of the world’s biggest chocolate empires.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe story of the man behind some of the world’s biggest chocolate empires.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eChocolate Covered Money\u003c\/i\u003e is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store “in a mall near you.” Chocolate is a big business, and makes a lot of money. This book “pulls the curtain back” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.\u003cbr\u003e\u003cbr\u003eThis book reveals business methods used to enable three of the world’s leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.\u003cbr\u003e\u003cbr\u003eBrad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57356396593526,"sku":"9781637588079","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_31785624.jpg?v=1771875889","url":"https:\/\/www.rarewaves.com\/products\/9781637588079-chocolate-covered-money","provider":"Rarewaves.com","version":"1.0","type":"link"}