{"product_id":"9781637424094-doing-digital","title":"Doing Digital","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Guide to Digital for Non-Technical Leaders. Every business is a digital business and understanding digital is probably the most critical skill of the decade. This book gives both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way. \u003cb\u003eUnderstanding Digital is the Most Critical Skill of the Decade\u003c\/b\u003e\u003cp\u003eEvery business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles.\u003c\/p\u003e\n\u003cp\u003eDigital includes design, data, and numerous technologies, from APIs to Blockchain and from Cloud to Artificial Intelligence, and it can be daunting for non-technology people to work through the concepts as well as all the jargon. We can't all be experts on these areas but for most of us, whatever our profession, \u003cb\u003edoing digital is no longer optional.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis book will give you both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually \u003ci\u003edo\u003c\/i\u003e digital, in a simple and engaging way.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40638516428897,"sku":"9781637424094","price":25.33,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/products\/dede9cefafc4710004f3b34a29f6cdee.jpg?v=1673011063","url":"https:\/\/www.rarewaves.com\/products\/9781637424094-doing-digital","provider":"Rarewaves.com","version":"1.0","type":"link"}