{"product_id":"9781633697003-connected-strategy","title":"Connected Strategy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eBuilding Continuous Customer Relationships for Competitive Advantage\u003cbr\u003eThe Internet of Things, robo investment advisers, wearable fitness devices, remotehealth care operations.business executives in many industries are currently beinginundated with a confusingly and exhaustingly broad range of technologicaldevelopments that enable new business models.\u003cbr\u003e\u003cp\u003e\u003cb\u003eBusiness Models for Transforming Customer Relationships\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?\u003c\/p\u003e\n\u003cp\u003eThis is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency.\u003c\/p\u003e\n\u003cp\u003eIn this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, \u003ci\u003eConnected Strategy\u003c\/i\u003e identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.\u003c\/p\u003e\n\u003cp\u003eWhether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReshape your connections with your customers\u003c\/li\u003e\n\u003cli\u003eFind new ways to connect with existing suppliers while also activating new sources of capacity\u003c\/li\u003e\n\u003cli\u003eCreate the right revenue model\u003c\/li\u003e\n\u003cli\u003eMake the best technology choices to support your strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIntegrating rich examples, how-to advice, and practical tools in the form of \"workshop chapters\" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56913315660150,"sku":"9781633697003","price":28.24,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_33103097.jpg?v=1766036768","url":"https:\/\/www.rarewaves.com\/products\/9781633697003-connected-strategy","provider":"Rarewaves.com","version":"1.0","type":"link"}