{"product_id":"9781631959516-rise-framework","title":"Afflicted","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e10 BlindspotsSabotaging You and Your Business\u003cbr\u003e\u003cp\u003e\u003ci\u003eThe Rise Framework\u003c\/i\u003e offers a fresh look at why businesses lose the prospects they should be winning and what to do about it; Doug Harrison outlines the ten mind traps that can drive customers away and provides clear action steps of how to counter them through The Rise Framework of Brand and Business building.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eEvery business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within \u003ci\u003eThe Rise Framework,\u003c\/i\u003e Doug Harrison identifies 10 Mind Traps that business owners, marketers, and sales professionals should actively replace when presenting their proposition to customers or clients.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCompanies lose many prospective clients by being an OverExplainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator. Mind Traps occur when individuals operate in a “first-person” mindset that focuses more on what they do instead of why they matter. Scaling Expert Doug Harrison, who has supported over 1,000 businesses reveals how to leverage a “third-person” mentality built upon deep empathy for the customer journey to own and claim the best of who you can be.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe Rise Framework\u003c\/i\u003e reveals\u003ci\u003e \u003c\/i\u003ean approach to replace worn out elevator pitches and generic marketing with an inspiring tiered explanation of a brand’s unique distinctions that works for every situation. Harrison’s approach clearly outlines how brands and businesses can uniquely claim their distinct Promise, Pillars, Proof Points, and Power Plant to power their entire organization with ten relatable case studies to illustrate how quickly sales, marketing, operations and culture can be elevated when a brand realizes their full meaning and potential.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40650955194465,"sku":"9781631959516","price":14.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33583731_d1974bf0-8b73-4181-9f05-de3025124ef5.jpg?v=1744249496","url":"https:\/\/www.rarewaves.com\/products\/9781631959516-rise-framework","provider":"Rarewaves.com","version":"1.0","type":"link"}