{"product_id":"9781613630907-the-customer-centricity-playbook","title":"The Customer Centricity Playbook","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eImplement a Winning Strategy Driven by Customer Lifetime Value\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e2019 AXIOM BUSINESS BOOK AWARD WINNER\u003cbr\u003e Featured in\u003c\/i\u003e Forbes, NPR's Marketplace, \u003ci\u003eand a Google Talk,\u003c\/i\u003e The Customer Centricity Playbook \u003ci\u003eoffers \"actionable insights to drive immediate value,\" according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e \u003c\/i\u003e\u003ci\u003e How did global gaming company Electronic Arts go from being named \"Worst Company in America\" to clearing a billion dollars in profit?\u003c\/i\u003e\u003cbr\u003e They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface.\u003cbr\u003e In \u003cb\u003e\u003ci\u003eThe Customer Centricity Playbook\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can \u003cb\u003estop wasting resources\u003c\/b\u003e by chasing down product sales to each and every consumer.\u003cbr\u003e Fader and Toms offer a \u003cb\u003e360-degree analysis\u003c\/b\u003e of all the elements that support customer centricity within an organization. In this book, you will learn how to:\u003cbr\u003e  Develop a \u003cb\u003ecustomer-centric strategy\u003c\/b\u003e for your organization Understand the right way to think about\u003cb\u003e customer lifetime value (CLV)\u003c\/b\u003e Finetune investments in \u003cb\u003ecustomer acquisition, retention, and development tactics\u003c\/b\u003e based on customer heterogeneity Foster a culture that sustains \u003cb\u003ecustomer centricity\u003c\/b\u003e, and also understand the link between \u003cb\u003eCLV and market valuation\u003c\/b\u003e Understand \u003cb\u003ecustomer relationship management (CRM) systems\u003c\/b\u003e, as they are a vital underpinning for all these areas through the valuable insights they provide \u003cbr\u003e Fader's first book, \u003cb\u003e\u003ci\u003eCustomer Centricity\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.\u003cbr\u003e \u003ci\u003e\"A must-read.\"\u003c\/i\u003e\u003cb\u003e-Aimee Johnson, Chief Marketing Officer, Zillow\u003c\/b\u003e\u003cbr\u003e \"The Customer Centricity Playbook \u003ci\u003eoffers fundamental insights to point organizations of any size in the right direction.\"\u003c\/i\u003e\u003cb\u003e-Rob Markey, Partner, Bain \u0026amp; Company, Inc., and coauthor, \u003ci\u003eThe Ultimate Question 2.0\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e\u003cbr\u003e \u003ci\u003e\"Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders.\"\u003c\/i\u003e\u003cb\u003e-Susan Johnson, Chief Marketing Officer, SunTrust Banks\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56592595911030,"sku":"9781613630907","price":14.19,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.rarewaves.com\/products\/9781613630907-the-customer-centricity-playbook","provider":"Rarewaves.com","version":"1.0","type":"link"}