{"product_id":"9781610397735-we-were-feminists-once","title":"We Were Feminists Once","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eFrom Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement\u003cbr\u003eThe editorial director and cofounder of Bitch magazine tells the story of feminism over the last 40 years, charting its decline from a political movement with real feminist role models and ideals into a self-centered, commercial, and ultimately powerless trend focused only on personal enrichment and reliant on feel-good platitudes.\u003cbr\u003e\u003cp\u003eFeminism has hit the big time. Once a dirty word brushed away with a grimace, \"feminist\" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé. It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what's long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces.\u003cbr\u003e\u003cbr\u003eBut what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's media and pop-culture marketplace, after all, hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack, women are still paid 77 percent-or less-of the man's dollar, and vicious attacks on women, both on- and offline, are utterly routine.\u003cbr\u003e\u003cbr\u003eAndi Zeisler, a founding editor of Bitch Media, draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a gyratory media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, \u003ci\u003eWe Were Feminists Once\u003c\/i\u003e is the story of how we let this happen, and how we can amplify feminism's real purpose and power.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40944576725089,"sku":"9781610397735","price":12.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_40582528_e6891856-2154-4fa5-b85e-3c81577d1555.jpg?v=1775098824","url":"https:\/\/www.rarewaves.com\/products\/9781610397735-we-were-feminists-once","provider":"Rarewaves.com","version":"1.0","type":"link"}