{"product_id":"9781610397124-biology-of-desire","title":"The Biology of Desire","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWhy Addiction Is Not a Disease\u003cbr\u003eIn this \"unorthodox but enlightening book\" (Wall Street Journal), renowned developmental neuroscientist Marc Lewis shows how the prevailing'disease model' of addiction is wrong, how it has mislead the medical and treatment industries, and why understanding addiction as a developmental learning process is essential to more effective treatment and more enduring recovery for more people.\u003cbr\u003eThrough the vivid, true stories of five people who journeyed into and out of addiction, a renowned neuroscientist explains why the \"disease model\" of addiction is wrong and illuminates the path to recovery.The psychiatric establishment and rehab industry in the Western world have branded addiction a brain disease, based on evidence that brains change with drug use. But in  The Biology of Desire , cognitive neuroscientist and former addict Marc Lewis makes a convincing case that addiction is not a disease, and shows why the disease model has become an obstacle to healing.Lewis reveals addiction as an unintended consequence of the brain doing what it's supposed to do-seek pleasure and relief-in a world that's not cooperating. Brains are designed to restructure themselves with normal learning and development, but this process is accelerated in addiction when highly attractive rewards are pursued repeatedly. Lewis shows why treatment based on the disease model so often fails, and how treatment can be retooled to achieve lasting recovery, given the realities of brain plasticity. Combining intimate human stories with clearly rendered scientific explanation,  The Biology of Desire  is enlightening and optimistic reading for anyone who has wrestled with addiction either personally or professionally.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55447934665078,"sku":"9781610397124","price":15.78,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27426374.jpg?v=1743497299","url":"https:\/\/www.rarewaves.com\/products\/9781610397124-biology-of-desire","provider":"Rarewaves.com","version":"1.0","type":"link"}