{"product_id":"9781599184401-no-bstrust-based-marketing","title":"No B.S.Trust-Based Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eShows you how to break down the barriers caused by the \"trust no one\" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake.\u003cbr\u003e\u003cp\u003e\u003ci\u003e\"My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book \u003cb\u003eNo B.S. Guide to Trust-Based Marketing\u003c\/b\u003e is rich with vital insights.\"\u003c\/i\u003e -- Harry S. Dent, Jr., author, \u003cb\u003eThe Great Crash Ahead\u003c\/b\u003e\u003c\/p\u003eTrust Between Consumers and Businesses is Gone Here's How to Fix It\u003cp\u003eInternationally recognized \"millionaire maker,\" Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the \"trust no one\" mantra invading every customer's mind today.\u003c\/p\u003e \u003cp\u003eThey deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eNo B.S. Trust-Based Marketing\u003c\/i\u003e covers:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e8 ways to demonstrate trustworthiness to prospective clients\u003c\/li\u003e\n\u003cli\u003eThe #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations \u003c\/li\u003e\n\u003cli\u003eHow to avoid dumb mistakes that scream \"salesman\" to prospects\u003c\/li\u003e\n\u003cli\u003eWhy \"Where can I find clients?\" is the wrong question. \u003ci\u003eThe right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to keep products, services and prospects away from the avalanche of competitive and confusing information online\u003c\/li\u003e\n\u003cli\u003eThe incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57580426789238,"sku":"9781599184401","price":18.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_34941126.jpg?v=1774849681","url":"https:\/\/www.rarewaves.com\/products\/9781599184401-no-bstrust-based-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}