{"product_id":"9781591398660-redefining-global-strategy","title":"Redefining Global Strategy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eCrossing Borders in A World Where Differences Still Matter. Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, \"flat\" world, and the allure of similarities, firms launch one-size-fits-all strategies. The author explains that the cross-border differences are larger than we often assume. Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, \"flat\" world, and the allure of similarities, firms launch one-size-fits-all strategies.  But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally.  In this \"semiglobalized\" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for:  * Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.  * Tracking the implications of particular border-crossing moves for your company's ability to create value.  * Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.In-depth examples reveal how companies such as Cemex, Toyota, Procter \u0026amp; Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge.  Crucial for any business competing across borders, this book will transform the way you approach global strategy.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":39277437288545,"sku":"9781591398660","price":21.12,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_22245975.jpg?v=1712831065","url":"https:\/\/www.rarewaves.com\/products\/9781591398660-redefining-global-strategy","provider":"Rarewaves.com","version":"1.0","type":"link"}