{"product_id":"9781577159452-no-bullsh-t-branding","title":"No Bullsh*t Branding","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Step-by-Step Guide to Discover, Design, and Deliver Your Brand\u003cbr\u003e\u003cp\u003e\u003ci\u003eNo Bullsh*t Branding\u003c\/i\u003e is a refreshingly honest, designer-to-founder guide to building a brand with purpose, clarity, and confidence—without jargon, gatekeepers, or waste.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cb\u003eStop selling pretty logos. Start building brands that work in the real world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDo inflated processes, branding jargon, and performative “thought leadership” leave you feeling like creativity is not enough or that you must become a brand psychologist to be taken seriously? In \u003ci\u003eNo Bullsh*t Branding\u003c\/i\u003e, James Martin (Made By James), partner at Lincoln Design Co, strips branding back to what it truly requires. No mystique. No posturing. No bloated decks. Just clear tools and creative confidence to build brands that succeed in the market, not only in portfolios.\u003cbr\u003e\u003cbr\u003eYou will learn to build brands from the inside out using the Five Idea Keys, the Minimum Viable Brand, and reputation-through-evidence frameworks. You will not be asked to reinvent yourself as a coach or consultant. You will learn to think, make, and ship brands with honesty, clarity, and conviction.\u003cbr\u003e\u003cbr\u003eThis is for designers who want to move beyond execution and operate as true creative partners. You will learn to shape ideas with intention, design identities with purpose, and build reputations that grow through proof, not performance.\u003cbr\u003e\u003cbr\u003eYou will also learn how to apply these tools to your own ideas. The goal is not only stronger client outcomes. It is to help you release your own concepts without perfectionism, build your creative voice publicly, and grow a career grounded in real-world evidence rather than noise.\u003cbr\u003e\u003cbr\u003eYou will discover:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eWhy real brands begin with truthful ideas, not tactics\u003c\/li\u003e\n\u003cli\u003eHow to use the Five Idea Keys to turn sparks into structured brand foundations\u003c\/li\u003e\n\u003cli\u003eHow to build a Minimum Viable Brand without unnecessary complexity\u003c\/li\u003e\n\u003cli\u003eHow to choose names, messaging, and visuals that serve the idea\u003c\/li\u003e\n\u003cli\u003eHow to attract aligned clients through proof, not persuasion\u003c\/li\u003e\n\u003cli\u003eHow to grow your reputation alongside your client work, without burnout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eThrough real case studies and transparent process breakdowns, \u003ci\u003eNo Bullsh*t Branding\u003c\/i\u003e shows how clarity, evidence, and creative honesty outperform inflated theory and trend-chasing every time.\u003cbr\u003e\u003cbr\u003eIf you have ever felt underqualified, overcomplicated, or pressured to follow industry scripts, this book will help you trust your instincts, sharpen your craft, and build brands that stand up in the world and stand out in the market, including your own.\u003cbr\u003e\u003cbr\u003eWith wit, warmth, and a justified level of profanity, \u003ci\u003eNo Bullsh*t Branding\u003c\/i\u003e champions designers, honors creative instinct, and teaches branding without the nonsense.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57194713579894,"sku":"9781577159452","price":24.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_41105454.jpg?v=1777644917","url":"https:\/\/www.rarewaves.com\/products\/9781577159452-no-bullsh-t-branding","provider":"Rarewaves.com","version":"1.0","type":"link"}