{"product_id":"9781568989792-graphic-design-thinking","title":"Graphic Design Thinking","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eBeyond Brainstorming\u003cbr\u003e\u003cb\u003e\"A 'must have' in the design arsenal.\"—Cat Normoyle, Professor of Graphic Design, East Carolina University\u003cbr\u003e\u003cbr\u003e\"Provides enough thinking techniques to break out of even the worst creative rut.\"—\u003ci\u003eCreative Woman's Circle\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eLegendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.\u003c\/b\u003e \u003ci\u003eGraphic Design Thinking\u003c\/i\u003e explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with \u003ci\u003eThinking with Type\u003c\/i\u003e, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePresents a wide range of methods applicable to any brainstorming scenario.\u003c\/b\u003e\u003cbr\u003e• Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form\u003cbr\u003e• From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods\u003cbr\u003e• Learn to approach problems through focus groups, interviewing, brand mapping, and co-design\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIncludes discussions with leading professional designers.\u003c\/b\u003e Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eGraphic Design Thinking\u003c\/i\u003e is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40944704880737,"sku":"9781568989792","price":16.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_30939171.jpg?v=1729695312","url":"https:\/\/www.rarewaves.com\/products\/9781568989792-graphic-design-thinking","provider":"Rarewaves.com","version":"1.0","type":"link"}