{"product_id":"9781544385587-public-relations-campaigns","title":"Public Relations Campaigns","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAn Integrated Approach\u003cbr\u003eWith a focus on the tools needed for working in the PR industry, \u003cstrong\u003ePublic Relations Campaigns: An Integrated Approach\u003c\/strong\u003e gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research\/diagnosis, objectives, strategy, tactics, implementation, and reporting\/evaluation) and PESO model (paid, earned, shared\/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The \u003cstrong\u003eSecond Edition\u003c\/strong\u003e emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40827762212961,"sku":"9781544385587","price":146.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27913775.jpg?v=1722250832","url":"https:\/\/www.rarewaves.com\/products\/9781544385587-public-relations-campaigns","provider":"Rarewaves.com","version":"1.0","type":"link"}