{"product_id":"9781541762527-strange-rites","title":"Strange Rites","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eNew Religions for a Godless World\u003cbr\u003e\u003cb\u003eA sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age.\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn \u003ci\u003eStrange Rites,\u003c\/i\u003e Tara Isabella Burton takes a tour through contemporary American religiosity. As the once dominant totems of civic connection and civil discourse--traditional churches--continue to sink into obsolescence, people are looking elsewhere for the intensity and unity that religion once provided. We're making our own personal faiths - theistic or not - mixing and matching our spiritual, ritualistic, personal, and political practices in order to create our own bespoke religious selves. We're not just building new religions in 2019, we're \u003ci\u003ebuying \u003c\/i\u003ethem, from Gwyneth Paltrow's gospel of Goop, to the brilliantly cultish SoulCycle, to those who believe in their special destiny on Mars.\u003cbr\u003e\u003cbr\u003eIn so doing, we're carrying on a longstanding American tradition of religious eclecticism, DIY-innovation and \"unchurched\" piety (and highly effective capitalism). Our era is not the dawn of American secularism, but rather a brand-bolstered resurgence of American pluralism, revved into overdrive by commerce and personalized algorithms, all to the tune of \"Hallellujah\"-\u003ci\u003e-\u003c\/i\u003eAmerica's most popular and spectacularly misunderstood wedding song.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":39873679556705,"sku":"9781541762527","price":12.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_40582703_8ad8cd76-edaf-4b1c-80e3-584cdf7d4454.jpg?v=1775098819","url":"https:\/\/www.rarewaves.com\/products\/9781541762527-strange-rites","provider":"Rarewaves.com","version":"1.0","type":"link"}