{"product_id":"9781541606012-for-god-country-and-coca-cola","title":"For God, Country, and Coca-Cola","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Definitive History of the Great American Soft Drink and the Company That Makes It\u003cbr\u003e\u003cb\u003eThe fizzy, \"\u003c\/b\u003e\u003cb\u003emarvellously\u003c\/b\u003e\u003cb\u003e entertaining\" (\u003c\/b\u003e\u003ci\u003eLos Angeles Times\u003c\/i\u003e\u003cb\u003e) story of the world's \u003c\/b\u003e\u003cb\u003efavourite\u003c\/b\u003e\u003cb\u003e beverage\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe fizzy, \"\u003c\/b\u003e\u003cb\u003emarvellously\u003c\/b\u003e\u003cb\u003e entertaining\" (\u003c\/b\u003e\u003ci\u003eLos Angeles Times\u003c\/i\u003e\u003cb\u003e) story of the world's \u003c\/b\u003e\u003cb\u003efavourite\u003c\/b\u003e\u003cb\u003e beverage\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFor God, Country and Coca-Cola\u003c\/i\u003e is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism. \u003cbr\u003e\u003cbr\u003eWith vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, \u003ci\u003eFor God, Country and Coca-Cola\u003c\/i\u003e is \"The Real Thing.\"\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41614516289633,"sku":"9781541606012","price":20.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_30237398.jpg?v=1727337954","url":"https:\/\/www.rarewaves.com\/products\/9781541606012-for-god-country-and-coca-cola","provider":"Rarewaves.com","version":"1.0","type":"link"}