{"product_id":"9781541604339-ametora","title":"Ametora","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow Japan Saved American Style\u003cbr\u003e\u003cb\u003e\"A fascinating cultural history\" (\u003ci\u003ePeople\u003c\/i\u003e) of how Japan adopted and ultimately revived traditional American fashion \u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eHow Japan adopted and ultimately revived traditional American fashion \u003cbr\u003e\u003cbr\u003e\"A fascinating cultural history.\" -\u003ci\u003ePeople\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA strange thing has happened over the last two decades: the world has come to believe that the most \"authentic\" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments-a style known in Japan as \u003ci\u003eametora\u003c\/i\u003e, or \"American traditional.\"\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eAmetora\u003c\/i\u003e, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, \u003ci\u003eAmetora \u003c\/i\u003eshows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40874017882209,"sku":"9781541604339","price":21.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29640071.jpg?v=1725625574","url":"https:\/\/www.rarewaves.com\/products\/9781541604339-ametora","provider":"Rarewaves.com","version":"1.0","type":"link"}