{"product_id":"9781538192993-the-art-of-small-business-social-media","title":"The Art of Small Business Social Media","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Blueprint for Marketing Success\u003cbr\u003eIn The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit.\u003cbr\u003e\u003cp\u003e\u003cb\u003eAn essential guide for small business owners that \u003c\/b\u003e\u003cb\u003e\u003ci\u003eBooklist\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e calls \"appealing and supremely useful\" in a starred review and Guy Kawasaki points out in the foreword, \"if you’re an entrepreneur or small business owner and want to master digital marketing, you need this book.\" \u003c\/b\u003e\u003cbr\u003eIn \u003ci\u003eThe Art of Small Business Social Media\u003c\/i\u003e, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.\u003cbr\u003eWhether you’re a solo entrepreneur or part of a small team, \u003ci\u003eThe Art of Small Business Social Media\u003c\/i\u003e is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56379934310774,"sku":"9781538192993","price":24.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_36348905.jpg?v=1759760316","url":"https:\/\/www.rarewaves.com\/products\/9781538192993-the-art-of-small-business-social-media","provider":"Rarewaves.com","version":"1.0","type":"link"}