{"product_id":"9781531505233-the-drinking-curriculum-a-cultural-history-of-childhood-and-alcohol","title":"The Drinking Curriculum","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Cultural History of Childhood and Alcohol\u003cbr\u003e\u003cp\u003e\u003cb\u003eA lively exploration into America's preoccupation with childhood innocence and its corruption\u003c\/b\u003e\u003cbr\u003e In \u003ci\u003eThe Drinking Curriculum\u003c\/i\u003e, Elizabeth Marshall brings the taboo topic of alcohol and childhood into the limelight. Marshall coins the term \"the drinking curriculum\" to describe how a paradoxical set of cultural lessons about childhood are fueled by adult anxieties and preoccupations. By analyzing popular and widely accessible texts in visual culture—temperance tracts, cartoons, film, advertisements, and public-service announcements—Marshall demonstrates how youth are targets of mixed messages about intoxication. Those messages range from the overtly violent to the humorous, the moralistic to the profane. Offering a critical and, at times, irreverent analysis of dominant protectionist paradigms that sanctify childhood as implicitly innocent, \u003ci\u003eThe Drinking Curriculum \u003c\/i\u003ecenters the graphic narratives our culture uses to teach about alcohol, the roots of these pictorial tales in the nineteenth century, and the discursive hangover we nurse into the twenty-first.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41609165865057,"sku":"9781531505233","price":86.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_37620250_f58b544c-9a78-4238-b095-f375da39281b.jpg?v=1762224380","url":"https:\/\/www.rarewaves.com\/products\/9781531505233-the-drinking-curriculum-a-cultural-history-of-childhood-and-alcohol","provider":"Rarewaves.com","version":"1.0","type":"link"}