{"product_id":"9781529691559-strategic-digital-transformation","title":"Strategic Digital Transformation","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eTheory and Practice\u003cbr\u003eOffers students a learning experience rooted in academic knowledge and supported by a comprehensive, practice-oriented digital transformation methodology which can be applied in their future careers.\u003cbr\u003eThis cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.\u003cbr\u003e\u003cbr\u003eWith individual and group exercises and case studies from a range of organisations, \u003cem\u003eStrategic Digital Transformation\u003c\/em\u003e prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56775647625590,"sku":"9781529691559","price":51.91,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_38928199.jpg?v=1764822878","url":"https:\/\/www.rarewaves.com\/products\/9781529691559-strategic-digital-transformation","provider":"Rarewaves.com","version":"1.0","type":"link"}