{"product_id":"9781529684162-applied-marketing-analytics-using-python","title":"Applied Marketing Analytics Using Python","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eGain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. \u003c\/p\u003e\n\u003cbr\u003eIt is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.\u003cbr\u003e\u003cbr\u003eTaking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. \u003cbr\u003e\u003cbr\u003eSupporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDr Gokhan Yildirim\u003c\/strong\u003e is an Associate Professor of Marketing at Imperial College Business School, London.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDr Raoul V. Kübler \u003c\/strong\u003eis an Associate Professor of Marketing at ESSEC Business School, Paris.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55426328691062,"sku":"9781529684162","price":54.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_33740777.jpg?v=1744388609","url":"https:\/\/www.rarewaves.com\/products\/9781529684162-applied-marketing-analytics-using-python","provider":"Rarewaves.com","version":"1.0","type":"link"}