{"product_id":"9781529672565-strategic-management","title":"Strategic Management","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eTaking a truly international approach, \u003cem\u003eStrategic Management\u003c\/em\u003e offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way.\u003cbr\u003eTaking a truly international approach, \u003cem\u003eStrategic Management\u003c\/em\u003e offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features:\u003cbr\u003e  \u003cbr\u003e  • Balanced treatment of prescriptive and emergent models of strategic management.\u003cbr\u003e  • Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.\u003cbr\u003e  • Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups.\u003cbr\u003e  • 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. \u003cbr\u003e  • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading.\u003cbr\u003e  \u003cbr\u003e  Suitable for both undergraduate and postgraduate study.\u003cbr\u003e  \u003cbr\u003e  \u003cstrong\u003eProfessor Richard Lynch\u003c\/strong\u003e is Emeritus Professor of Strategic Management at Middlesex University, London.\u003cbr\u003e  \u003cstrong\u003eDr Oliver Barish \u003c\/strong\u003eis Lecturer in Management at Birkbeck Business School, Birkbeck, University of London.\u003cbr\u003e  \u003cstrong\u003eDr Vinh Sum Chau \u003c\/strong\u003eis Senior Lecturer in Strategy at Kent Business School, University of Kent.\u003cbr\u003e  \u003cstrong\u003eDr Charles Thornton\u003c\/strong\u003e is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth.\u003cbr\u003e  \u003cstrong\u003eDr Karl Warner\u003c\/strong\u003e is Lecturer in Strategy at Adam Smith Business School, University of Glasgow.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41593334202465,"sku":"9781529672565","price":167.55,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27250397.jpg?v=1722430719","url":"https:\/\/www.rarewaves.com\/products\/9781529672565-strategic-management","provider":"Rarewaves.com","version":"1.0","type":"link"}