{"product_id":"9781529602623-the-sage-handbook-of-promotional-culture-and-society","title":"The Sage Handbook of Promotional Culture and Society","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003eA critical and global overview of promotional media and culture, exploring the social, political and cultural impact of today’s promotional industries. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Sage Handbook of Promotional Culture and Society\u003c\/em\u003e\u003c\/strong\u003e critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.\u003c\/p\u003e\n\u003cp\u003eBy adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is today\u003c\/p\u003e\n\u003cp\u003eChapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters.\u003c\/p\u003e\n\u003cp\u003eBy reflecting on the questions of \u003cem\u003ewhat\u003c\/em\u003e promotional culture is today, \u003cem\u003ehow\u003c\/em\u003e it has evolved, and \u003cem\u003ewhere\u003c\/em\u003e it is practiced and by \u003cem\u003ewhom\u003c\/em\u003e, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 1: Promotional Culture and Industry Logics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 2: Promotional Practices\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 3: Promotion and Identities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 4: Promotion and Popular Culture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 5: Promotion and Institutional Power\u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55116738691446,"sku":"9781529602623","price":154.63,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_32009605.jpg?v=1736345402","url":"https:\/\/www.rarewaves.com\/products\/9781529602623-the-sage-handbook-of-promotional-culture-and-society","provider":"Rarewaves.com","version":"1.0","type":"link"}