{"product_id":"9781529438215-design-empathy-and-contextual-awareness","title":"Design Empathy and Contextual Awareness","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eFrames of Reference for the 21st Century Creative\u003cbr\u003e\u003cb\u003eLearn to use empathy and contextual awareness to achieve successful designs\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThis book captures so many tools that can be used to design well in community. I can't wait to teach with it by my side. \u003cbr\u003e- Dr Susie Wise, author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eDesign for Belonging: How to Build Inclusion and Collaboration in Your Communities\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003eOne of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eDesign Empathy and Contextual Awareness\u003c\/i\u003e demystifies the \"fuzzy\" front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a \"trade\" skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or \"frames\"). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapters cover:\u003c\/b\u003e\u003cbr\u003e Laying a foundation: design as a whole-brain activity\u003cbr\u003e Design behaviors: design as a whole-life activity\u003cbr\u003e Empathy: cognitive and emotional empathy, and compassionate concern\u003cbr\u003e Contextual awareness: cultivating your designer's sixth sense\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55341544571254,"sku":"9781529438215","price":26.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_13517415_29232_20250508032633.jpg?v=1746678908","url":"https:\/\/www.rarewaves.com\/products\/9781529438215-design-empathy-and-contextual-awareness","provider":"Rarewaves.com","version":"1.0","type":"link"}