{"product_id":"9781529385076-billion-dollar-loser","title":"Billion Dollar Loser: The Epic Rise and Fall of WeWork","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Sunday Times Business Book of the Year\u003cbr\u003eTHE SPECTACULAR RISE AND EXPLOSIVE FALL OF WEWORK\u003cbr\u003e\u003cp\u003e\u003cb\u003e**\u003ci\u003eThe Sunday Times \u003c\/i\u003eBest Business Book of the Year 2020**\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e'A satisfying ticktock of the company's rapid rise and crash, culminating in its disastrous I.P.O. in 2019 and Neumann's ouster.'\u003c\/b\u003e \u003ci\u003eNew York Times \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'This absorbing book exposes the sheer madness of WeWork: not just its founder Adam Neumann's extreme hubris, but why so many wiser minds bought into the fairytale.' \u003c\/b\u003e\u003ci\u003eSunday Times \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe inside story of the rise and fall of WeWork, showing how the excesses of its founder shaped a corporate culture unlike any other.\u003cbr\u003e__________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn its earliest days, WeWork promised the impossible: to make the workplace cool. \u003cbr\u003e\u003cbr\u003eAdam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire.\u003cbr\u003e\u003cbr\u003eBased on more than two hundred interviews, \u003ci\u003eBillion Dollar Loser\u003c\/i\u003e chronicles the breakneck speed at which WeWork's CEO built and grew his company. Culminating in a day-by-day account of the five weeks leading up to WeWork's botched IPO and Neumann's dramatic ouster, Reeves Wiedeman exposes the story of the company's desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. \u003cbr\u003e\u003cbr\u003eWith incredible access and piercing insight into the company, \u003ci\u003eBillion Dollar Loser\u003c\/i\u003e tells the full, inside story of WeWork and its CEO Adam Neumann who together came to represent the most audacious, and improbable, rise and fall in business. \u003cbr\u003e__________\u003cbr\u003e\u003cbr\u003eA Sunday Times Best Business Book of the Year\u003cbr\u003eFortune Best Book of the Year \u003cbr\u003eNew York Times' Books to Watch For in October\u003cbr\u003eWIRED Books to Read This Fall\u003cbr\u003eBloomberg's Nonfiction Title to Know this Fall\u003cbr\u003eNewsweek's Must Read Fall Nonfiction\u003cbr\u003ePublishers Weekly Top Ten for Business \u0026amp; Economics\u003cbr\u003eInsideHook's Best Books for October\u003cbr\u003e\u003cbr\u003eLike John Carreyrou's \u003ci\u003eBad Blood\u003c\/i\u003e and Mike Isaac's \u003ci\u003eSuper Pumped\u003c\/i\u003e before it, Billion Dollar Loser traces the turmoil at a startup driven by a charismatic, arrogant founder. \u003cbr\u003e\u003cbr\u003e\u003cb\u003e'A frisky dissection of how a rickety real-estate leasing company tricked the world into seeing it as an immensely valuable, society-shifting tech unicorn.' \u003c\/b\u003e\u003ci\u003eWIRED\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55563266228598,"sku":"9781529385076","price":14.16,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_34009261.jpg?v=1753427294","url":"https:\/\/www.rarewaves.com\/products\/9781529385076-billion-dollar-loser","provider":"Rarewaves.com","version":"1.0","type":"link"}