{"product_id":"9781529345827-big-vape","title":"Big Vape: The Incendiary Rise of Juul","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAS SEEN ON NETFLIX\u003cbr\u003e\u003cb\u003eA propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e**Now adapted as the Netflix documentary - Big Vape tells the story of how a cigarette start-up became a multibillion-dollar company until an epidemic causes its success to go up in smoke**\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'\u003ci\u003eBig Vape\u003c\/i\u003e is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction' \u003cb\u003eChristopher Leonard, author of the \u003ci\u003eNew York Times\u003c\/i\u003e bestseller, \u003ci\u003eKochland\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIt began with a smoke break.\u003c\/b\u003e\u003cbr\u003e__________\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTHIS IS A STORY OF AMBITION AND GREED\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJames Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTHIS IS A STORY OF BOOM AND BUST\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTHIS IS A STORY OF OUR TIME\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWith rigorous reporting and piercing insight into a Silicon Valley startup, \u003ci\u003eBig Vape\u003c\/i\u003e uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.\u003cbr\u003e__________\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'The rise and fall of Juul is an instructive tale and Jamie Ducharme does an excellent job detailing how one bad decision after another led the company astray in this deft rendition of grand start-up dreams gone up in smoke.' \u003cb\u003eReeves Wiedeman, author of \u003ci\u003eBillion Dollar Loser\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e'Big Vape \u003c\/i\u003eis more than just brilliantly reported and elegantly written. It is also a richly populated book - filled not just with human characters but with matters of science, finance, invention, ambition, ethics, hubris, and blazing ingenuity.' \u003cb\u003eJeffrey Kluger, bestselling co-author of \u003ci\u003eApollo 13\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40742594936929,"sku":"9781529345827","price":9.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27016310.jpg?v=1721462640","url":"https:\/\/www.rarewaves.com\/products\/9781529345827-big-vape","provider":"Rarewaves.com","version":"1.0","type":"link"}