{"product_id":"9781529336016-ftse","title":"FTSE","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe inside story of the deals, dramas and politics that revolutionized financial markets\u003cbr\u003e\u003ci\u003eFTSE: THE INSIDE STORY\u003c\/i\u003e is an account of how a small start-up created by the Financial Times and the London Stock Exchange became a world leader and one of the UK's most trusted and famous brands. This is an exhilarating modern business history of our times.\u003cbr\u003e\u003cp\u003e\u003cb\u003e'An inspiring success story.' Baroness Rona Fairhead, CBE\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eA RINGSIDE SEAT ON SOME OF THE BIGGEST DEALS AND BIGGEST PERSONALITIES IN BUSINESS AND GLOBAL POLITICS.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThey are just four letters on an electronic ticker tape, but FTSE has become a byword for money, power, influence and - crucially, after numerous financial crises - trust. \u003cbr\u003e\u003cbr\u003eHow this organisation, FTSE International, brought order to the financial system over several decades, is a story of how capitalism globalized and a data revolution transformed the investment industry. It is a story of how a team of innovators seized an opportunity to build a business that today leads its field and guides the fortunes of an astonishing $16 trillion of funds. It is a story that Mark Makepeace, founding Chief Executive of FTSE International, knows better than anybody.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFTSE\u003c\/i\u003e is a ringside seat on some of the biggest deals and biggest personalities in business and global politics, chronicling how the FTSE 100 was born, behind-the-scenes rows with chief executives of some of the world's largest companies, political in-fighting, diplomatic incidents, and the ferocious dealmaking that followed over 35 years of market boom and bust. \u003cbr\u003e\u003cbr\u003e\u003cb\u003e'\u003ci\u003eFTSE\u003c\/i\u003e is a story which should inform and fascinate anyone interested \u003c\/b\u003e\u003cb\u003ein capital markets.' \u003c\/b\u003e\u003cb\u003eSir Donald Brydon, CBE\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55563268358518,"sku":"9781529336016","price":15.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27372680.jpg?v=1745816070","url":"https:\/\/www.rarewaves.com\/products\/9781529336016-ftse","provider":"Rarewaves.com","version":"1.0","type":"link"}