{"product_id":"9781529237443-drag-as-marketplace","title":"Drag as Marketplace","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eContemporary Cultures, Identities and Business\u003cbr\u003eNow a multi-million-dollar industry blending art, politics, and entertainment, drag's popularity has soared in recent years. Yet, despite its rise as a consumer product, research exploring the intersection of drag and markets remains scarce. This interdisciplinary collection fills that void, exploring drag's market impact.\u003cbr\u003e\u003cp\u003eToday drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. \u003c\/p\u003e\n\u003cp\u003eDrag  is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. \u003c\/p\u003e\n\u003cp\u003eWritten by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55092306706806,"sku":"9781529237443","price":100.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_40210236_8b8760eb-27dc-4481-95ce-6f21653d8f75.jpg?v=1772685508","url":"https:\/\/www.rarewaves.com\/products\/9781529237443-drag-as-marketplace","provider":"Rarewaves.com","version":"1.0","type":"link"}