{"product_id":"9781529147063-the-norwegian-method","title":"The Norwegian Method","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Secrets of Peak Performance\u003cbr\u003e\u003cp\u003eWhat does £1,000 water taste like? Why would anyone collect and burn their own poo? Why would an athlete confess they identify with a (fictional) serial killer? There is one person who can answer these questions: Kristian Blummenfelt.\u003cbr\u003e\u003cbr\u003eKristian is the spearhead of the famed “Norwegian Method”, involving a new generation of athletes using data-driven methods to redefine the limits of human performance, which has left other sports like Formula One and sailing desperate to learn their secrets.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Norwegian Method\u003c\/i\u003e, Kristian shares his story, and by doing so, reveals the methods and principles that have led him to become the world’s most famous and successful endurance athlete.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56409890029942,"sku":"9781529147063","price":18.18,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.rarewaves.com\/products\/9781529147063-the-norwegian-method","provider":"Rarewaves.com","version":"1.0","type":"link"}