{"product_id":"9781529004731-creative-selection","title":"Creative Selection","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eInside Apple's Design Process During the Golden Age of Steve Jobs\u003cbr\u003eAn insider's story of creativity and innovation at Apple under Steve Jobs. \u003ci\u003eCreative Selection\u003c\/i\u003e shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.\u003cbr\u003e\u003cp\u003e\u003cb\u003e‘Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic’ – Kim Scott, bestselling author of \u003ci\u003eRadical Candor\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eA \u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAn inside account of Apple's creative process during the golden years of Steve Jobs.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.'\u003cbr\u003eAdam Grant, bestselling author of \u003ci\u003eOriginals\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. \u003ci\u003eCreative Selection\u003c\/i\u003e recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.\u003cbr\u003e\u003cbr\u003eKen Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.\u003cbr\u003e\u003cbr\u003eKocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.\u003cbr\u003e\u003cbr\u003eAn insider's tale of creativity and innovation at Apple, \u003ci\u003eCreative Selection\u003c\/i\u003e shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57924912054646,"sku":"9781529004731","price":11.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27895870.jpg?v=1779336637","url":"https:\/\/www.rarewaves.com\/products\/9781529004731-creative-selection","provider":"Rarewaves.com","version":"1.0","type":"link"}