{"product_id":"9781526494412-pricing-strategies","title":"Pricing Strategies","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHarvesting Product Value\u003cbr\u003eWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.\u003cbr\u003e\u003cp\u003eWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.\u003c\/p\u003e  \u003cp\u003eThe author demystifies the math necessary for making pricing decisions.  Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks.  He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.\u003c\/p\u003e  \u003cp\u003eUsed in dozens of college and MBA classes all over the world, \u003cem\u003ePricing Strategies\u003c\/em\u003e is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eRobert M. Schindler\u003c\/strong\u003e is a Professor of Marketing at Rutgers University, USA.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40737768538209,"sku":"9781526494412","price":87.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29003114.jpg?v=1723116830","url":"https:\/\/www.rarewaves.com\/products\/9781526494412-pricing-strategies","provider":"Rarewaves.com","version":"1.0","type":"link"}