{"product_id":"9781526170415-framing","title":"Framing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Social Art of Influence\u003cbr\u003eThis cutting-edge book draws on the latest ideas from economics and evolutionary theory to provide a toolkit for understanding how issues are framed in the media, built around the key elements of texture, temperature, position and size.\u003cbr\u003e\u003cp\u003e\u003cb\u003eA smart, incisive toolkit \u003c\/b\u003e\u003cb\u003efor understanding how the \u003c\/b\u003e\u003cb\u003eframing of information \u003c\/b\u003e\u003cb\u003einfluences the way we \u003c\/b\u003e\u003cb\u003esee the world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn today’s chaotic media landscape, working out who and what to believe is a daunting task. Lies and misinformation are only part of the problem – often the way a story is presented has just as much effect on us as what the story is.\u003cbr\u003e\u003cbr\u003eIn\u003ci\u003e Framing\u003c\/i\u003e, sociologist Mikael Klintman offers a cutting-edge toolkit for exposing and analysing the rhetoric that saturates our everyday lives. Combining insights from the social sciences, economics and evolutionary biology, he lays out a four-part approach to understanding how information is ‘framed’ for us, built around the key elements of texture, temperature, position and size.\u003cbr\u003e\u003cbr\u003eDemonstrating this approach through an array of real-world examples, from climate change denial to the subtle messaging of caviar ads, Klintman reveals how canny communicators mislead us without relying on overt deception. At the same time, he probes the deeper evolutionary and cultural roots of our susceptibility to frames.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":58841257116022,"sku":"9781526170415","price":24.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33060757.jpg?v=1790655429","url":"https:\/\/www.rarewaves.com\/products\/9781526170415-framing","provider":"Rarewaves.com","version":"1.0","type":"link"}