{"product_id":"9781517918224-typophoto","title":"Typophoto","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eNew Typography and the Reinvention of Photography\u003cbr\u003e\u003cp\u003e\u003cb\u003eUnveiling the avant-garde fusion of photography and modern graphic design\u003c\/b\u003e\u003cbr\u003e   \u003c\/p\u003e\n\u003cp\u003e The concept \u003ci\u003eTypophoto, \u003c\/i\u003ethe synthesis of photography and typography, was coined by renowned Bauhaus artist and theorist LÁszlÓ Moholy-Nagy and played a foundational role in the modernist graphic design movement known as the New Typography. Jessica D. Brier examines how \u003ci\u003eTypophoto\u003c\/i\u003e was embraced by early graphic designers-a group who ultimately reinvented photography as a tool of modern consumerism. \u003c\/p\u003e\n\u003cp\u003e   \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTypophoto\u003c\/i\u003e embodied designers’ belief in photography as an efficient form of visual communication, merging the material and the visual by abstracting both typographic and photographic form and transmuting photography into graphic material through the halftone process. Uniquely situating 1920s advertising discourse alongside avant-garde theory and significant interwar photographic concepts, Brier positions \u003ci\u003eTypophoto\u003c\/i\u003e as an analytical framework for considering how photography-as process, image, material, and metaphor-was effectively reconceived through the professionalization of graphic design in Europe and the United States. This was particularly true in Germany, where the capitalist ethos driving the country’s economic recovery bolstered the belief that graphics could create ideal reader-consumers. \u003c\/p\u003e\n\u003cp\u003e   \u003c\/p\u003e\n\u003cp\u003e Tracing \u003ci\u003eTypophoto\u003c\/i\u003e from its inception through New Typography’s experiments with the medium, Brier demonstrates how photography was used as a tool for manipulating perception as it became a visual language of modern life. \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55873718223222,"sku":"9781517918224","price":107.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_38091667.jpg?v=1770348958","url":"https:\/\/www.rarewaves.com\/products\/9781517918224-typophoto","provider":"Rarewaves.com","version":"1.0","type":"link"}