{"product_id":"9781517905866-savage-mind-to-savage-machine","title":"Savage Mind to Savage Machine","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eRacial Science and Twentieth-Century Design\u003cbr\u003e\u003cp\u003e\u003cb\u003eAn examination of how concepts of  “the savage” facilitated technological approaches to modernist design\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Attempting to derive aesthetic systems from natural structures of human cognition, designers looked toward the “savage mind”-a way of thinking they associated with a racialized subaltern. In \u003ci\u003eSavage Mind to Savage Machine\u003c\/i\u003e, Ginger Nolan uncovers an enduring relationship between “the savage” and the development of technology and its wide-ranging impact on society, including in the fields of architecture and urbanism, the industrial arts, and digital design.\u003c\/p\u003e\n\u003cp\u003eNolan focuses on the relationship between the applied arts and the structuralist social sciences, proposing that the late-nineteenth-century rise of Freudian psychology, ethnology, and structuralist linguistics offered innovations and new opportunities in studying human cognition. She looks at institutions ranging from the Public Industrial Arts School of Philadelphia and the Weimar Bauhaus to the MIT Media Lab and the Centre Mondial Informatique, revealing a persistent theme of twentieth-century design: to supplant language with more subliminal, aesthetic modes of communication, thereby inculcating a deep intimacy between human habit and new technologies of production, communication, and consumption.\u003c\/p\u003e\n\u003cp\u003eThis book’s ultimate critique is of the development of the ergonomics of the spirit-the design of the human cognitive apparatus in relation to new aesthetic technologies. Nolan sees these ergonomics as a means of depoliticizing societies through aesthetic technologies intended to seamlessly integrate humans into the programs of capitalist modernity. Revising key modernist design narratives, \u003ci\u003eSavage Mind to Savage Machine\u003c\/i\u003e provides a deep historical foundation for understanding our contemporary world.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56451510862198,"sku":"9781517905866","price":29.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_38976250_77032005-43a5-433f-b4bc-2e7a6af2370c.jpg?v=1765420051","url":"https:\/\/www.rarewaves.com\/products\/9781517905866-savage-mind-to-savage-machine","provider":"Rarewaves.com","version":"1.0","type":"link"}