{"product_id":"9781509891887-beyond-the-idea","title":"Beyond the Idea","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA short, powerful one-stop guide to managing innovation and change, from the \u003ci\u003eNew York Times \u003c\/i\u003ebestselling authors of \u003ci\u003eReverse Innovation\u003c\/i\u003e\u003cbr\u003e\u003cp\u003eBusinesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.\u003cbr\u003e\u003cbr\u003e Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.\u003cbr\u003e\u003cbr\u003e Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In \u003ci\u003eBeyond the Idea\u003c\/i\u003e, they distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eBeyond the Idea\u003c\/i\u003e shows exactly how to:\u003cbr\u003e\u003cbr\u003e  Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.\u003cbr\u003e\u003cbr\u003e  Manage any innovation initiative as a disciplined experiment.\u003cbr\u003e\u003cbr\u003e  Implement three distinct models for moving from ideas to action.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eBeyond the Idea\u003c\/i\u003e is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55792036938102,"sku":"9781509891887","price":7.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27980220.jpg?v=1750178930","url":"https:\/\/www.rarewaves.com\/products\/9781509891887-beyond-the-idea","provider":"Rarewaves.com","version":"1.0","type":"link"}