{"product_id":"9781509813087-the-knowledge-illusion","title":"The Knowledge Illusion","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe myth of individual thought and the power of collective wisdom\u003cbr\u003eA compelling case from two leading cognitive scientists that people are like bees and society is like a beehive: true intelligence lies not in our individual brains but in the collective mind.\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe human mind is both brilliant and pathetic. We have mastered fire and have stood on the moon, and yet every one of us is fundamentally ignorant, irrational and prone to making simple mistakes every day. Why?\u003cbr\u003e\u003cbr\u003e'In\u003ci\u003e The Knowledge Illusion\u003c\/i\u003e, the cognitive scientists Steven Sloman and Philip Fernbach hammer another nail into the coffin of the rational individual . positing that not just rationality but the very idea of individual thinking is a myth.' – Yuval Harari, bestselling author of \u003ci\u003eSapiens\u003c\/i\u003e and \u003ci\u003eHomo Deus\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn this groundbreaking book, cognitive scientists Steven Sloman and Philip Fernbach show how our success as a species is down to us living in a rich community of knowledge where we are drawing on information and expertise outside our heads. And we have no idea that we are even doing it.\u003cbr\u003e\u003cbr\u003eUtilizing cutting-edge research, \u003ci\u003eThe Knowledge Illusion\u003c\/i\u003e explains why we think we know more than we do, why beliefs are so hard to change and why we are so prone to making mistakes. Providing a blueprint for successful ways to work in collaboration to do amazing things, it reveals why the key to human intelligence lies in the way we think and work together.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDispel the myth of individual cognition, explore the real origin of our intelligence, and uncover the power of the collective mind with \u003ci\u003eThe Knowledge Illusion.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40944496935009,"sku":"9781509813087","price":10.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29677010.jpg?v=1725696346","url":"https:\/\/www.rarewaves.com\/products\/9781509813087-the-knowledge-illusion","provider":"Rarewaves.com","version":"1.0","type":"link"}