{"product_id":"9781503638853-predictable-winners","title":"Predictable Winners","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Handbook for Developing, Forecasting, and Launching New Products and Services\u003cbr\u003e\u003cp\u003e\u003cb\u003eA \u003ci\u003eUSA Today\u003c\/i\u003e Bestseller\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA leading global consulting firm on how to achieve new product launch success rates far above industry averages.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew product launches are risky. But disciplined innovation practices lead to success rates well above industry benchmarks. \u003ci\u003ePredictable Winners\u003c\/i\u003e is a comprehensive handbook of best practices for improving the odds of success at every step of the innovation journey—from concept development through commercial launch and beyond. Product leaders, innovation teams, and senior executives will find practical insights to reduce product risk and improve R\u0026amp;D effectiveness and ROI, while delighting customers with a pipeline of compelling new products and services. \u003c\/p\u003e \u003cp\u003eThe authors' systematic approach is covered step-by-step in twenty-five chapters on topics like assembling the right team, identifying innovation opportunities, conducting a disciplined, data-driven assessment of a new product's revenue potential, making wise investment decisions, and more. \u003ci\u003ePredictable Winners\u003c\/i\u003e also details how to use quantitative tools to disaggregate and reduce the distinct risks around competing product concepts, customer segments, channels, pricing, and launch planning. Finally, because not all breakthrough innovation comes from internal teams, the authors also explain advanced strategies for improving the odds of success: balancing organic innovation with external acquisitions or licensing.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56498458919286,"sku":"9781503638853","price":29.78,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_36020294.jpg?v=1760980637","url":"https:\/\/www.rarewaves.com\/products\/9781503638853-predictable-winners","provider":"Rarewaves.com","version":"1.0","type":"link"}