{"product_id":"9781501523144-marketing-measurement-and-analytics-an-introduction","title":"Marketing Measurement and Analytics","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAn Introduction\u003cbr\u003e\u003cp\u003e This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You’ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. \u003c\/p\u003e \u003cp\u003e FEATURES\u003cbr\u003e• Integrates cutting-edge AI technologies into your measurement processes\u003cbr\u003e• Uses a recurring case study to demonstrate real-world applications of measurement concepts\u003cbr\u003e• Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55421250371958,"sku":"9781501523144","price":30.65,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_33743084.jpg?v=1748566395","url":"https:\/\/www.rarewaves.com\/products\/9781501523144-marketing-measurement-and-analytics-an-introduction","provider":"Rarewaves.com","version":"1.0","type":"link"}