{"product_id":"9781493061198-you-are-ketchup","title":"You Are Ketchup","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAnd Other Fly Music Tales\u003cbr\u003e\u003cp\u003eYou Are Ketchup is a career resource for musicians and other creatives fusing narrative and advice from Grammy-nominated musician Kokayi. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eMusic artists, as perceived by the music industry, are akin to a condiment—to be easily replicated, sold in high volume, and enjoyed by the masses. The message is blunt, honest, and necessary. Implicit in it is the reality of an ever-changing music landscape that requires the artists to adapt, and with integrity, lest they become forgotten. It's this essential idea that the Grammy-nominated artist and creative consultant Kokayi shares in \u003ci\u003eYou Are Ketchup\u003c\/i\u003e. \u003cbr\u003e\u003cbr\u003eWith a harmonious blend of narrative and advice, DC native Kokayi walks readers through the golden age of hip hop to the current day, dispensing hard-earned lessons and illuminations from decades of producing and performing music. Kokayi is a teacher inasmuch as he is a musician, and now writes for emerging artists yet to achieve success and veteran artists who might have once had it but are not out. Using stories from life and career as a vehicle, Kokayi covers a range of topics, including art as a commodity and advice about defining your artistic community, knowing when your art is ready to level up, finding a formula that works, distinguishing your art from others, and more.\u003cbr\u003e\u003cbr\u003eIn a music world where an artist's career can too easily become a tale of the past, \u003ci\u003eYou Are Ketchup\u003c\/i\u003e arrives as essential reading for the multitude of creatives hungry for the wisdom and knowledge of a successful insider.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57595043578230,"sku":"9781493061198","price":19.56,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_31630317.jpg?v=1775054396","url":"https:\/\/www.rarewaves.com\/products\/9781493061198-you-are-ketchup","provider":"Rarewaves.com","version":"1.0","type":"link"}