{"product_id":"9781487565367-mediatic-shakespeare","title":"Mediatic Shakespeare","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Dynamics of Orality, Script and Print in the Plays and Poems\u003cbr\u003eMediatic Shakespeare explores how Shakespeare’s plays and poems engaged with the volatile media dynamic of his time, when orality was still a powerful cultural force, albeit deeply impacted by script, and both were being remediated by print.\u003cbr\u003e\u003cp\u003eShakespeare produced his works during a media shift that was unmatched – until our own.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMediatic Shakespeare\u003c\/em\u003e by media theorist Richard Cavell examines how Shakespeare’s writing engaged with the cultural upheaval of an era shifting rapidly from spoken traditions towards print materials. Cavell argues that print was an active cultural force that was in the process of reshaping Shakespeare’s world and work. Nostalgic for oral communality, Shakespeare engaged guardedly with print, producing a media dynamic that resonates throughout his work.\u003c\/p\u003e \u003cp\u003eDrawing on media theorists from Marshall McLuhan to Friedrich Kittler and Bernhard Siegert, Cavell traces Shakespeare’s engagement with the effects of a media ecology in which knowing and being were aggressively in flux. \u003cbr\u003eStructured across four chapters, \u003cem\u003eMediatic Shakespeare\u003c\/em\u003e explores Shakespeare’s media ecology, the unsettling interfaces of orality and literacy, the breakdown of the sensus communis, and the implications for his work of the printing involution.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56656288874870,"sku":"9781487565367","price":52.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_38205534_3faad681-ae77-4a7d-88a3-309abcbf2948.jpg?v=1763801110","url":"https:\/\/www.rarewaves.com\/products\/9781487565367-mediatic-shakespeare","provider":"Rarewaves.com","version":"1.0","type":"link"}