{"product_id":"9781484292112-art-of-sxo","title":"The Art of SXO","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003ePlacing UX Design Methods into SEO Best Practices. Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. \u003cbr\u003eRecent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. \u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003eThe Art of SXO\u003c\/i\u003e aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.\u003cbr\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eApply SXO best practices and how it differs from tradition SEO\u003c\/li\u003e\n\u003cli\u003eOptimize websites for both search engine bots and users \u003c\/li\u003e\n\u003cli\u003eIncrease a website's ranking in SERPs\u003c\/li\u003e\n\u003cli\u003eImprove a website's conversion rates\u003c\/li\u003e\n\u003cli\u003eGrow revenue from organic traffic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eWeb developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO. \u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41616775282785,"sku":"9781484292112","price":58.58,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_14182845_jpg.jpg?v=1713942144","url":"https:\/\/www.rarewaves.com\/products\/9781484292112-art-of-sxo","provider":"Rarewaves.com","version":"1.0","type":"link"}