{"product_id":"9781474601023-deviate","title":"Deviate","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Creative Power of Transforming Your Perception\u003cbr\u003e\u003ci\u003eDeviate\u003c\/i\u003e by world-renowned neuroscientist Beau Lotto is 'a more accessible, fun, interactive version of Daniel Kahneman's \u003ci\u003eThinking, Fast and Slow\u003c\/i\u003e' (David Rowan, editor-at-large, \u003ci\u003eWired\u003c\/i\u003e)\u003cbr\u003e\u003cp\u003e\u003cb\u003eWorld-renowned neuroscientist Beau Lotto reveals the truths of human perception and devises a cognitive toolkit for how to succeed in a  world of uncertainty\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003ePerception is the foundation of human experience, but few of us understand how our own perception works.  By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.\u003cbr\u003e\u003cbr\u003eIn his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":31847278280801,"sku":"9781474601023","price":9.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29575022.jpg?v=1725609255","url":"https:\/\/www.rarewaves.com\/products\/9781474601023-deviate","provider":"Rarewaves.com","version":"1.0","type":"link"}