{"product_id":"9781473647206-big-data","title":"Big Data","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Essential Guide to Work, Life and Learning in the Age of Insight\u003cbr\u003eEdward Snowdon exposed Big Data. Here is the ultimate guide. Cory Doctorow (\u003ci\u003eBoing Boing\u003c\/i\u003e) says: 'Just the thing to get your head around the big changes already underway'.\u003cbr\u003e\u003cp\u003e\u003cb\u003eNew and expanded edition.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAn International Bestseller - Over One Million Copies Sold!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eShortlisted for the \u003ci\u003eFinancial Times\u003c\/i\u003e\/Goldman Sachs Business Book of the Year Award.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eSince Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the \u003ci\u003ewhat\u003c\/i\u003e rather than the \u003ci\u003ewhy\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eWe're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? \u003cbr\u003e\u003cbr\u003eIn this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40944648323169,"sku":"9781473647206","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_41502239_11b47d50-cfe4-4030-b53d-2114b610b2db.jpg?v=1780539670","url":"https:\/\/www.rarewaves.com\/products\/9781473647206-big-data","provider":"Rarewaves.com","version":"1.0","type":"link"}