{"product_id":"9781471184161-bezonomics","title":"Bezonomics","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow Amazon Is Changing Our Lives, and What the World's Best Companies Are Learning from It\u003cbr\u003eThe story of how you can compete with Amazon's enormous success - and win.\u003cbr\u003e\u003cb\u003eAmazon is \u003ci\u003ethe\u003c\/i\u003e business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Like a giant squid, Amazon’s tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon’s impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it.\u003cbr\u003e\u003cbr\u003e Saying you can ignore Jeff Bezos is equivalent to saying you could ignore\u003cb\u003e Henry Ford\u003c\/b\u003e or \u003cb\u003eSteve Jobs\u003c\/b\u003e in the early years of \u003cb\u003eFord\u003c\/b\u003e and \u003cb\u003eApple\u003c\/b\u003e. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating \u003cb\u003ecloud computing\u003c\/b\u003e, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.\u003cbr\u003e\u003cbr\u003e But the principles by which Bezos has achieved his dominance - \u003cb\u003ecustomer obsession, extreme innovation and long-term management\u003c\/b\u003e, all supported by artificial intelligence turning a virtuous-cycle 'flywheel' - are now being borrowed and replicated. 'Bezonomics' is for some a goldmine, for others a threat, for still others a life-shaping force, whether they’re in business or not.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBrian Dumaine’s \u003ci\u003eBezonomics\u003c\/i\u003e answers the fundamental question: how are Amazon and its imitators affecting the way we live, and what can we learn from them?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40943993978977,"sku":"9781471184161","price":7.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_31841732.jpg?v=1734633077","url":"https:\/\/www.rarewaves.com\/products\/9781471184161-bezonomics","provider":"Rarewaves.com","version":"1.0","type":"link"}