{"product_id":"9781471181832-trailblazer","title":"Trailblazer","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Power of Business as the Greatest Platform for Change\u003cbr\u003eThe billionaire founder of Salesforce Marc Benioff reveals how to build a company whose values create value.\u003cbr\u003e\u003cb\u003e'Urgent and compelling' Richard Branson\u003cbr\u003e 'The gold standard on how to use business as a platform for change' Ray Dalio\u003cbr\u003e For too long, many have felt that business focuses too much on profit and not enough on its responsibilities, but now in \u003ci\u003eTrailblazer\u003c\/i\u003e, Innovator of the Decade Marc Benioff shows how all of that can change - for the better.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e When \u003cb\u003eSalesforce\u003c\/b\u003e chairman and CEO Benioff called for more regulation on the tech industry during the Davos \u003cb\u003eWorld Economic Forum\u003c\/b\u003e, and followed it up by saying \u003cb\u003eFacebook should be regulated\u003c\/b\u003e \u003cb\u003ein 'the same way you regulated the cigarette industry'\u003c\/b\u003e, he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them. \u003cbr\u003e\u003cbr\u003e But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry. At Salesforce, the aim was to take \u003cb\u003edecisions\u003c\/b\u003e that were not only \u003cb\u003egood for business, but also for society as a whole\u003c\/b\u003e, and this book will show you how to make these positive steps. Benioff believes that, in future, the only businesses that will thrive are those that take an active role in making the world a better place. \u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eTrailblazer\u003c\/i\u003e is a guidebook to help leaders, employees and customers to prepare for the next phase of global capitalism: the arrival of business for good. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40943981264993,"sku":"9781471181832","price":8.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_31838819.jpg?v=1735025497","url":"https:\/\/www.rarewaves.com\/products\/9781471181832-trailblazer","provider":"Rarewaves.com","version":"1.0","type":"link"}