{"product_id":"9781466699588-global-marketing-strategies-for-the-promotion-of-luxury-goods-advances-in-marketing-customer-relationship-management-and-e-services","title":"Global Marketing Strategies for the Promotion of Luxury Goods (Advances in Marketing, Customer Relationship Management, and E-Services","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eExplores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.\u003cbr\u003eVast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eGlobal Marketing Strategies for the Promotion of Luxury Goods\u003c\/em\u003e explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55729024532854,"sku":"9781466699588","price":188.26,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27053513.jpg?v=1749015039","url":"https:\/\/www.rarewaves.com\/products\/9781466699588-global-marketing-strategies-for-the-promotion-of-luxury-goods-advances-in-marketing-customer-relationship-management-and-e-services","provider":"Rarewaves.com","version":"1.0","type":"link"}