{"product_id":"9781452292571-managing-todays-news-media","title":"Managing Today’s News Media","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAudience First\u003cbr\u003eOffers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.\u003cbr\u003e\u003cp\u003eThe business of journalism is in the midst of massive change. \u003cstrong\u003eManaging Today’s News Media: Audience First \u003c\/strong\u003eoffers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts \u003cstrong\u003eSamir Husni, Debora Halpern Wenger, and Hank Price\u003c\/strong\u003e introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce \"The 4Cs Strategy\" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer\u003c\/strong\u003e – Each platform must offer a unique experience to the customer. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoice\u003c\/strong\u003e – The audience has more options than ever, and news organizations must work harder to be the preferred choice. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl\u003c\/strong\u003e – Sharing power and control with the audience is now a necessary part of running a successful news operation. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChange\u003c\/strong\u003e – Companies can manage change through adaptation. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eReal-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this\u003cstrong\u003e \u003c\/strong\u003ean unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40846630289505,"sku":"9781452292571","price":90.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_33743418_a489cf74-38dd-477f-a234-8171d09a18b7.jpg?v=1744404242","url":"https:\/\/www.rarewaves.com\/products\/9781452292571-managing-todays-news-media","provider":"Rarewaves.com","version":"1.0","type":"link"}