{"product_id":"9781446256145-marketing-research","title":"Marketing Research","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Managerial Approach\u003cbr\u003eAn exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.\u003cbr\u003e\u003cp\u003e\u003cem\u003eMarketing Research: A Managerial Approach\u003c\/em\u003e is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative methodologies. The textbook provides the right amount of theoretical knowledge and practical skills needed for students who plan to become marketers and will use market research agencies rather than conduct the research themselves.\u003c\/p\u003e  \u003cp\u003eLearning features include suggested journal articles, key terms, review questions and also discussion questions. There are extensive examples provided throughout the textbook. There are also a range of online resources for lecturers to use in the classroom, including PowerPoint slides, a Teaching Guide and videos.\u003c\/p\u003e  \u003cp\u003eThis textbook is suitable for all students studying marketing research at either an undergraduate or a postgraduate level.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDr Al Marshall\u003c\/strong\u003e is a Senior Lecturer in Marketing and a Postgraduate Coordinator in the School of Business at Le Cordon Bleu and has had a long career in market research consultancies in different countries.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40743277297761,"sku":"9781446256145","price":163.85,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_28108138.jpg?v=1722325159","url":"https:\/\/www.rarewaves.com\/products\/9781446256145-marketing-research","provider":"Rarewaves.com","version":"1.0","type":"link"}