{"product_id":"9781442631137-purchasing-power","title":"Purchasing Power","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWomen and the Rise of Canadian Consumer Culture\u003cbr\u003eWhy do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and citizenship.\u003cbr\u003e\u003cp\u003eExploring the roots of Canadian consumer culture between the 1890s and the Second World War, \u003cem\u003ePurchasing Power\u003c\/em\u003e uncovers the meanings that Canadians have attached to consumer goods. Offering a new perspective on the temperance, conservation, home economics, feminist, and co-operative movements of this period, this book brings women’s consumer interests to the fore. Due to their exclusion from formal politics and most paid employment, many Canadian women leveraged their consumer roles into personal and social opportunities. In the consumer sphere, they sought solutions for their isolation, their desire for upward mobility and personal expression, and their families’ survival. Through their purchasing power, Canadian women transformed consumer culture into an arena of political engagement.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":53567268946294,"sku":"9781442631137","price":60.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_31187480.jpg?v=1730919115","url":"https:\/\/www.rarewaves.com\/products\/9781442631137-purchasing-power","provider":"Rarewaves.com","version":"1.0","type":"link"}